To Start, A Fond Farewell

I thought I ought to show some respect to the man that inspired this blog's title. Howard Cogan is perhaps the best advertiser for a college and an area in New York, to the point where "What Not to Wear" is calling out the cheesy goodness of a pun that he created, and to the point where Urban Dictionary has an entry explaining it. Howard? Your mind is GORGES.

(From Political Gateway's news)

Cogan, coined 'Ithaca is Gorges,' dies

ITHACA, N.Y., Feb. 18 (UPI) -- Howard Cogan, the ad man who coined the marketing phrase "Ithaca is Gorges" for the New York town in the 1970s, has died if Alzheimer's at age 78.
Cogan, who died this past weekend, never profited from the slogan that has adorned T-shirts, bumper stickers and all manner of marketing merchandise in Ithaca for years, WSYR-TV in Syracuse reported Monday. He said he only wanted to create something people would remember about Ithaca after they left the city.

Diane Gayeski, associate dean of Ithaca College's Park School of Communications, remembered Cogan, who ran his own ad agency, for his "great sense of humor and a great love of the area and so it's not surprising that he would come up with something that clever."